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What does it mean that Barclays Africa Group Limited has changed its name to Absa Group Limited?
The change in Barclays Africa Group Ltd. allows us to make some exciting changes.
The first of these was the decision to change our parent company name from Barclays Africa Group Limited to Absa Group Limited. Shareholders and regulators have now approved this name change and as of 11 July 2018, Barclays Africa Group Limited will now be known as Absa Group Limited.
This change is happening at a group level and you probably won’t notice any change at all, as Barclays banks and other group subsidiaries on the continent will not change their name immediately.
But it is important, because it is the next step in our journey to ultimately having one brand, Absa,
across our operations (subject to regulatory and other approvals).
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Why are you changing the Barclays brand?
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What happens to the names of the subsidiary companies?
Barclays Africa Group Limited has changed its name to Absa Group Limited. What has changed is our parent company’s name. We have until mid-2020 to rebrand Barclays Banks in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, Tanzania, Uganda and Zambia. But we are committed to progressing as quickly as possible and will keep you informed along the way.
In the interim, Barclays Bank of Mozambique may be shown as ‘part of the Absa family’.
You can also expect to see some of the sponsorships change branding over time, as they will be
sponsored by the Absa Group and will rebrand ahead of the bank-name change in each country.
But we’ll let fans and customers know in advance.
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Does this mean my Barclays Bank is immediately going to change to Absa?
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Who is the Absa Group?
Absa Group Limited (previously Barclays Africa Group) is one of Africa’s largest diversified financial services groups. Absa Group has a presence in 12 countries in Africa, with approximately 42 000 employees.
For further information about Absa Group Limited, please visit www.absa.africa
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Why did you decide on Absa as the new brand?
We know how important a decision like this is and so, before coming to any conclusions,
we consulted with colleagues, customers, stakeholders and regulators across the continent in more than 130 000 conversations. The outcome of these discussions was twofold: we needed one brand to unite all our operations across Africa. The Absa brand is already well established, well-known with strong African and international banking credentials. Thus we chose Absa.
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Why did you choose a single brand name for all your operations in Africa?
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Why not choose a completely new brand name?
People in Africa have banked with Barclays for generations and we want to build on the strong foundations that Barclays and Absa have laid in Africa over the past 100 years. Due to this, we need a strong brand, one that is already recognised both in Africa and globally while reflecting our collective identity and ambition.
It would also be extremely costly to establish a completely new brand.
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Can I have the same confidence in this new brand as I had in Barclays?
Yes, you can bank with us as confidently as you always have. Absa Group Limited is committed to building on Barclays’ African heritage and the strengths that we already have on the continent. We have a deep history and local knowledge in African markets. Our core products and services haven’t changed. We plan to only do better.
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When will my bank’s name change?
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Is Barclays PLC still involved in any way?
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What do I have to look forward to in the future?
Our aspiration is to be an entrepreneurial, digitally-led African banking group with global scalability that makes a real and lasting contribution to our customers and to the societies we operate in.
We see ourselves as enablers, helping individuals, businesses and society to ‘bring your possibility to life’.
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You will need to invest significant resources in a rebranding exercise. Will I be paying for this?
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What’s going to happen with all the colleagues who work for Barclays?
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What will change for customers?
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Do I need to do anything as a result of the parent company name change?
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With the parent company name change, what must I do if I receive an email or link asking me to provide my account details or information?
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Can I still use my Barclays credit and debit cards, chequebook and digital banking platforms?
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Will this affect my accounts with Barclays?
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Will my Barclays branch still be open?
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Will any of the benefits I currently get from banking with Barclays change?
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Will this affect the current interest rate I have with Barclays?
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Will this affect the current loan agreement I have with Barclays?
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Will my account number change?
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Will I need to complete new forms or documents?
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